The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
BIC Brasil
Client
Title
Category
Award
Points
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: AI Craft / Art & Visual Design
Points: 45.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Creative Use of Data
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Typography
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Art Direction
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Innovation in AI
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Use of Technology
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Promotional / Booklets, Books & Brochures
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Books / Booklets / Brochures
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Technology as a Creative Tool
Points: 3.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Printing & Paper Craft
Points: 3.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
AI Craft / Art & Visual Design
Award:
2026 Creative Use of AI Gold Pencil
Points:
45.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Typography
Award:
2026 Design in Advertising Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Art Direction
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Innovation in AI
Award:
2026 Creative Use of AI Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Use of Technology
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Promotional / Booklets, Books & Brochures
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Books / Booklets / Brochures
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Technology as a Creative Tool
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00